STRATEGIC MANAGEMENT, 4TH EDITION

Strategic Management is a research-based book on the subject area. The author uses a unified, singular voice to help students synthesize and integrate theory, empirical research, and practical applications with current, real-world examples. His approach not only offers students a learning experience that uniquely combines rigor and relevance, but also provides tight linkage between the concepts and cases. Rothaermel 4e prepares students with the foundation they need to understand how companies gain and sustain competitive advantage, while developing students’ skills to become successful future leaders capable of making well-reasoned strategic decisions. Salient Features : 1. A self study reference book for students 2. A step by step guide for students to understand research and then practically apply it to find out “What is important?” for them and “Why is it important?”