Journalism Advertisement and Public Relations - Hardcover

The application of public relations and the use of advertising are sometimes misunderstood, igniting a series of unanswered questions for companies needing to create aware-needs for themselves. A distinct difference between PR and advertising is their extent of message control. When, where, and how and advertisement runs is quite controllable. Ad space purchase in the right format (i.e. broadcast, radio, print, online, sky writing, floating barge) means one has inherent control over what messages are communicated. Table Of Contents Introduction Advertisement Principles of Public Relations Practice Evaluation and Communication Psychology Practitioner Culture-why We Do What We Do Gathering and Interpreting Information Evaluation Structures and Processes Developing a Media Evaluation System Evaluation in Practice-Case Studies Objectives and Objectives Setting Relationship and Crisis Communication Measurement The challenge of the Online Environment Future Developments