INTERNET MARKETING, 1ST EDN

Internet Marketing is designed for students of business and management courses specializing in marketing. It describes the importance of digital resources such as social media and web analytics for the purpose of undertaking digital marketing. With its application-oriented approach, the book would also be useful for marketing professionals.Key Features• Explains the concepts of Internet marketing from an India-specific context • Includes India-specific and global cases and examples, such as on Kotak Securities, Google, Yahoo and Uber/Ola Cabs • Contains a variety of chapter-end exercises including concept review and application questions as well as internet-based exercises • Provides comparisons of ways online marketing is dealt with in India and elsewhere in the worldOnline ResourcesFor Faculty:Instructors’ Manual PowerPoint SlidesFor Students:Flashcard Glossary