EUROPEAN BUSINESS AND MANAGEMENT, 4 VOLUMES SET

With the rising importance of Europe in an ever more globalised world, it is more crucial than ever to consider the cultural diversity across its approximately 50 countries. The European Union may have created integration across economic, political and legal spheres, but national and regional differences remain and are celebrated. When it comes to business, what, if anything, could be said to define a ‘European’ management approach, as opposed to the more famous American and Japanese examples?

Volume One: Cultural Specificities and Cross-Cultural Commonalities
Volume Two: Business Ethics and Corporate Social Responsibility
Volume Three: Contextual Diversity and Interdisciplinary Aspects
Volume Four: Business Education and Scholarly Research