ENTREPRENEURSHIP : NEW VENTURE MANAGEMENT

This comprehensive textbook provides a fundamental framework for understanding the theory, process, and practice of entrepreneurship. It captures the concepts and insights that would equip aspiring and practicing entrepreneurs with the necessary expertise for starting and running their ventures. The author has consciously attempted to strike a balance between theory and practice while keeping a concise and lucid approach. It assumes no prior knowledge at the reader’s end and caters to Management and Engineering streams alike. This book includes more than 100 real-life examples of start-ups from India. It discusses all aspects of launching a venture—including, but not limited to, idea generation, market validation, team building, fund-raising, product marketing, and customer outreach and engagement, acquiring/ polishing overall entrepreneurial skills