ENTREPRENEURSHIP 12TH EDITION

The 12th edition of Entrepreneurship provides an understanding of the people and processes that create and grow new ventures on an international basis. It focuses on the risk and effort of creating something new and overcoming inertia through each of its five major sections: The Entrepreneurial Perspective, From the Idea to the Opportunity, From the Opportunity to the Business Plan, From the Business Plan to Funding the Venture, and From Funding the Venture to Launching, Growing and Ending the New Venture.  

Each chapter begins with learning objectives and a profile of an entrepreneur whose career is especially relevant to the chapter material. Numerous business examples occur throughout each chapter along with important websites to assist the reader in getting started.