ELEMENTS OF DUAL SCALING: AN INTRODUCTION TO PRACTICAL DATA ANALYSIS

Quantification methodology of categorical data is a popular topic in many branches of science. Most books, however, are either too advanced for those who need it, or too elementary to gain insight into its potential. This book fills the gap between these extremes and provides specialists with an easy and comprehensive reference and others with a complete treatment of dual scaling methodology -- starting with motivating examples, followed by an introductory discussion of necessary quantitative skills and ending with different perspectives on dual scaling with examples, advanced topics and future possibilities.