EFFECTIVE FINACIAL COMMUNICATION: KEY CONCEPTS, EMPIRICAL INSIGHTS, AND IMPLICATIONS FOR PRACTICE

Financial communication and investor relations are strategic corporate functions, tasked with fostering relationships with financial audiences, such as investors, analysts, and journalists. These financial audiences are of critical importance to the establishment, growth, and sustainable success of corporations. This book draws on insights from finance and accounting research, economics, and psychology as well as media and communication studies to explain the role of effective financial communication in corporate disclosure, storytelling, and relationship management on capital markets.

It explores both theories of and empirical evidence for effects of financial communication on key audiences and derives principles for effective financial communication and investor relations