Dictionary of Terms Journalism Mass Communication Marketing and Public Relations

Every specialised area of knowledge has its own technical words and phrases, popularly referred to as “Jargons.” These jargons usually do not find a place in the standard English language dictionaries. This book as the title suggests is a comprehensive compendium of technical terms. In view of his vast knowledge and experience in these areas, Mr Manian's book is authentic and extensive as a reference material. The author should be appreciated for his patience, perseverance and dedication to the task of preparing this important book. The book will be greatly appreciated by professionals, teachers and student of Social sciences. The publication is a boon, for practitioners of those vocations. This book is attractive, with easy to read print which adds to the value of the book.