Customer Relationship Management In Selected Service Sector Organizations (Banking, Insurance And Telecommunication Sectors)

India is one of the largest consumer markets worldwide, with a rapidly expanding middle class in a population of more than I .2 billion people. In recent years, with the influence of many multinational corporations in India, Western and global business values are permitting Indian society and workplace, causing a shift in Indian business management. After the globalization of Indian economy and the attitude Of the customers have changed drastically it becomes very difficult for the companies to attract, acquire, satisfy, and retain the customers. Today’s businesses the customer as life partner. Success of the business depends on customer. Without customer the existence and success of business is very difficult. It is a great privilege for me to write the book titled Customer Relationship Management practices in selected service sector organizations like Banking, Insurance and Telecommunication. This book covers various aspects of customer relationship management practices followed by both public and private sector organizations in India. It is my conviction that working together with the academia, business professionals, public and private administrators, researchers and prospective authors is a base line to enhance the quality of this book. This book adds value to various stakeholders, as against research for the sake of doing research.