Cultural Tourism and Performing Arts of Andhra Pradesh

The book in its seven chapters encapsules various facets of Cultural Tourism and Performing Arts of Andhra Pradesh (Prospects and Perspectives). Chapter one while introducing the subject furnishes information on the current trends of Tourism in India, emphasis on Tourism in 10 and 11 -five year plans and Tourism strategies adopted for its promotion . Chapter-2 discussion on A.P Tourism Policy-2010 with key focus Areas, incentives and concessions offered to the stakeholders, strategic planning for promotion of Cultural and Heritage Tourism in A.P., Tourism products, Cultural Tourism Market, (CTM) promotion of Cultural Tourism in the Public Sector, Government initiatives, effectiveness of current Cultural Tourism Marketing, Image improvement and Target Marketing, Strategic action plan and promotion of festivals in Culture Tourism. Chapter-3 highlights various performing arts of India.