CRUISE SHIP TOURISM-2ND ED.

Completely updated and revised, the second edition of Cruise Ship Tourism covers the economic, social, and environmental impacts of cruising, combining the latest knowledge and research to provide a comprehensive account of the subject. Despite the industry growing rapidly, there is a substantial gap in the related literature, and this book addresses the key issues for researchers, students, and industry professionals.

This second edition:

- Reviews the fundamental principles of the industry, the cruise experience from a passenger perspective, marketing, planning, and destination development.

- Includes case studies throughout, translating theory into practical management advice.

- Comprises contributions from over 50 international contributors to portray a truly global perspective.