CORPORATE SOCIAL RESPONSIBILITY : CONCEPT, CASES AND TRENDS

Corporate social responsibility (CSR) is a much conferred topic in the globalised world, where conventional management is giving way to responsible strategic governance within the highly interactive triad of business, government and society. This book takes a turn as a textbook for students, academicians, scholars, governments, officials, and other interested parties in exploring and appreciating the concept, and examining it within their perspectives for further contribution. Csr is spreading dynamically among organisations specific to their culture, character, process and development. Therefore, it needs to be studied. While corporations are engaged in vertical focusing and conceptualising pioneering CSR intervention strategies, government too is in the limelight by giving the concept, that otherwise began as an obligation, the supporting legal mandate. This move is expected to provide the corporate sector