BUSINESS ANALYTICS APPLICATIONS TO CONSUMER MARKETING, 1ST EDN

Increased customer focus and the exponential increase in the volume, velocity and variety of data and the unrelenting need to stay one step ahead of competition has sharpened focus on using analytics within organizations. With business pressing more on the need to enhance their analytics capability for predicting and optimizing outcomes, this book offers practical guidance on the application of analytics for driving business decisions by adopting a customer centric approach to marketing.Book Features:Features Strategic Imperatives of AnalyticsSharp focus on a customer centric approach for leveraging analyticsIndustry wide detailed real life examplesTable of Contents:Preface Acknowledgements Acquisition Usage Management Cross-Sell Retention Management Pricing Credit Bureau Quantitative Methods Analytics Ecosystem Bibliography Glossary Index.