Blueprint for your Library Marketing Plan

In these challenging times, libraries face fierce competition for customers and funding. Creating and implementing a marketing plan can help libraries make a compelling case and address both issues-attracting funding and customers by focusing on specific needs but where and how do you start? Drawing on the authors' many decades of 'oexperience in marketing and as librarians and trustees, Bfueprint for Your Library Marketing Plan offers a step-by-step program to get any library up to speed with minimal angst. These easy-to-implement techniques help librarians