BIG DATA BIG INNOVATION : ENABLING COMPETITIVE DIFFERENTIATION THROUGH BUSINESS ANALYTICS

This book outlines how organizations can harness big data to drive innovation. It describes how big data enables two types of innovation: evolutionary (continuous improvement) and revolutionary (disruptive) and that it is impossible to task a single team with driving both. The right organizational structure does wonders in encouraging innovation. This book explains new models that blend the best of both worlds. In addition, using big data to drive both types of innovation requires a fundamentally different approach; this book provides a holistic model that links organizational business analytical maturity with big data and innovation.