Bar and Beverage Management

Alcohols and beverages play an important role in restaurant or food service operation by being a key profit centre. Profitable bar and beverage service is crucial to the success of many operations. In today's market, whether running a stand-alone business or one incorporated into a restaurant, hotel, or food service operation, the successful bar operator needs to have product and equipment knowledge, management savvy, marketing skills, insight into the latest trends, and, of course, a strong grasp of mixology. About Author : Dr. R.K. Singh is one of the ace management Professionals of the country today, who has bagged many prestigious degree and diploma from the universities and institutions of global repute. He has been rendering his valuable services as administrator at senior positions in the hotel industry and hospitality education in India and abroad for over a period of one and half decade. Contents : Preface Introduction Bar Management Brandy Distilled Spirits Wine Cocktails Effective Bartending Bar Equipment Catering of Alcohol Markeitng of Flavoured Alcoholic Beverages Saff Management Retail Liquor Industry Revenue Control in Bar and Beverage Operations Bibliography Index