Advertising Management(Pb)

This book is designed to be a comprehensive text on Advertising Management for students in all the world. This book covers a wide range of advertising management issues, and attempt to introduce the subject in a comprehensive way. It avoids the narrow focus and considerable complexity of many other books in this area where in depth treatment is required, students are recommended to read relevant texts by leading contributors to idea about advertising management thinking and practice. The objective of the book is to bring together a balanced selection of core concepts as well as new perspectives that collectively articulate a knowledge-based view of advertising management All the critical processes of advertising management are generally outsourced to specialized advertising agencies. The Title 'Advertising Management(Pb) written/authored/edited by Virender S. Poonia', published in the year 2010. The ISBN 9789380222288 is assigned to the Paperback version of this title. This book has total of pp. 325 (Pages). The publisher of this title is GenNext Publication. This Book is in English. The subject of this book is Management Paper Back. Size of the book is 13.34 x 21.59 cms Vol:-