Advertising Account Planning

Book Summary of Advertising Account Planning Advertising Account Planning: A Practical Guide follows the logical progressive of the account planning task from start to finish, with clearly written text and plenty of real-word examples and cases. Concise yet comprehensive, Advertising Account Planning is ideal four use in course dealing with advertising account planning, advertising management, and advertising campaigns. The book's practical focus is accessible to advanced undergraduate students, graduate students, and to those working in professional position. About the Author Larry D. Kelly is an executive vice president with FogartyKleinMonroe, where he is responsible for the strategic planning arm of the agency called the Targeting Group. The Targeting Group pulls together media, research, and account planning into a single insight entity for this $250 million, Texas-based agency. Kelley overseas strategic planning on all agency clients, including ConAgra Foods, Kroger, Riviana Foods, Daisy Sour Cream, Conoco Retail, Mission Foods, Waste Management, and Advanced Auto Parts. Prior to joining FogartyKleinMonroe, Kelley served in senior media and media research management positions. In BBD&O, Bozell & Jacobs, and Bloom agency. His work has spanned a wide variety of accounts from American Airlines to Quaker Oats to Bell South.