Adobe Analytics For Dummies

Introduction About This Book Foolish Assumptions Icons Used in This Book Beyond the Book Where to Go from Here Part 1: Getting Started with Adobe Analytics Chapter 1: Why Adobe Analytics? Understanding Why You're Using Adobe Analytics Avoiding Hippo! Knowing when you need Adobe Analytics Knowing the difference between reporting and analysis Identifying Where Adobe Analytics Data Comes From Capturing data from websites Capturing data from mobile devices Mining data from native apps Data from IoT and beyond Configuring and Analysing Data Preparing to slice and dice data Optimizing your raw data Being a data collection detective Situating Adobe Analytics in the Universe of Data Analysis Surveying how Adobe Analytics stacks up Understanding how Google Analytics fits into the picture Evaluating plusses and minuses Noting other analytics options Building a Positive Relationship with Your Data Team